Content Writing Services in San Diego
An essential part of ensuring your website is seen by as many visitors as possible is a healthy search engine optimization (SEO) campaign.
Using the right keywords and ensuring your site offers value to your visitors helps you remain buoyant in search listings where you’ve got competition coming from every angle.
How do you use those keywords in creative and relevant ways? By featuring SEO content writing that gives your visitors the information they’re searching for when they fire up a Google search.
Valuable Content Encourages Visitors to Stay and Learn
Did you know that search engines like Google know how long your visitors stay on your site? If someone visits your website and presses the back button after a few seconds, Google may assume your website was unable to offer the visitor what he or she was trying to find.
Even worse, Google might assume that you’ve used your keywords incorrectly and have brought searchers to your website under false pretenses.
Website content writing that’s relevant to your business’s brand and offerings gives your visitors a reason to stick around for a few extra minutes to learn about your company.
As they read your content, you’re building your brand.
How Does Content Writing Help My Site?
When you think about the writing you see on the Internet, you probably think about news stories, blog posts, and snippets of information on your social media feed. Although blog posts are a very popular feature of content writing services, they’re just one part of the whole picture.
Your landing pages include the static pages on your web site that give your visitors essential information about your site. These are pages like your home page, about page, and a list of your services.
These pages must simultaneously convey a significant amount of information while also selling your product, company, and employees as a group worth learning more about.
If you build a successful blog, you’ll find it invaluable for building your brand. Some brands are built entirely from a blog, and frequently updated posts can draw thousands of readers.
A blog is a terrific way to connect with local customers who want to know more about your business before they come into your retail location.
Even if your company only has a few products or you offer services rather than tangible products, a well-written product description can encourage sales and conversions.
Content writing also features social media posts, newsletter writing, advertising jingles, and just about any other part of your business that requires words to communicate.
What Constitutes “Good” Content?
If you’ve been trying to figure out what makes website content writing “good,” you’ve probably come upon a slew of different opinions. Writing is often a subjective art when it comes to entertaining a reader, but there are some simple characteristics that good content always features.
Good content has a simple and clear goal.
You want to convey a message, share information, or educate your reader, and you can accomplish this by setting a goal for each blog post or web site page.
Good content is easy to read.
Most users have brief attention spans that means your content needs to hook the reader and keep them engaged for as long as it takes to educate them on your topic.
When someone reaches your blog from a search they performed on Google, you’d better deliver the information they want. Don’t encourage them to flirt with the back button with poorly written content.
Want to make sure that your professionally designed website also features excellent website content writing? Make sure your customers learn something valuable while they visit your site by working with content writers from IntelliSparx.
Contact us today to schedule a free consultation with one of our web design gurus!