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Digital marketing agency driven by results.
Finally a web company that sticks to their word.

Custom Design and Development

A Customized Approach 

YOUR Success is OUR Success

Custom Design and Development at a fraction of the price of large agencies. Searching for the right partner for your web design or SEO?

CREATE RESULTS • HAVE FUN • SUCCEED

IntelliSparx LLC is a full-service online provider of professional, high-quality web design, custom development, and online marketing services. In addition, we deliver to our clients innovative web design and technology, including web marketing, application development, and search engine optimization packages. Located here in San Diego, California, IntelliSparx is the premier website design firm specializing in everything web technology.

Web Design & Development

Web Design & Development

IntelliSparx is a leading web design & development company specializing in custom websites design, mobile web full compatibility.

Digital Marketing

Digital Marketing

We are Digital Marketing experts who take client's goals and requirements and help to formulate a successful Digital Marketing solution.

SEO Services
SEO Services

SEO Services

Your website rankings determines your position in search results when customers are looking for services and products. Get your website to the front of your audience!

Mobile Website Development

Mobile Website Development

We create a consistent and engaging user experience to your customers, whether via your mobile-friendly website or today's modern devices.

Reimagining digital and software
services to our clients nationwide
Web Development
Web Development

We develop custom websites that are compatible with any device. Joomla, Wodpress, and more

Website Designing
Website Designing

Being a top web design company, we have screative minds and formulate concepts baed on your specific target audience...

SEO Services
SEO Services

Our result-oriented SEO service helps businesses to acquire online visibility which will increase the ROI...

SMO Services
SMO Services

Our professionals can easily manage the social networks like Instagram, Facebook, Google Business, LinkedIn and Twitter

PHP Development
PHP Development

Most sites are built in a CMS which uses PHP code. We are experts in PHP customization & PHP development

E-Commerce Development
E-Commerce Development

Intellisparx is a Top Ecommerce Website Development Company that has a team of experts to help you.

Understanding Insights in Your Google Business Account

The Google Business platform has grown exponentially over the past year or so. Yelp was very much the top dog for reviews, photos, and other features for businesses, but Google Business has really taken over the top spot, and rightly so! I think most businesses get very frustrated with Yelp, primarily because they allow reviews but if you get a 5 star review it can often be put in to the “filtered” section. They just say, “it’s part of our algorithm”. No rhyme or reason to it.

But as Google Business has grown, there are a lot of questions that are being asked from clients about the “Insights” portion. What do they mean? What are they telling us as a company trying to make better marketing decisions? Is it showing proper data analytics?

We will do our best to break down to the Google “Insights” to help explain what they mean.  We have used many references in this wonderful article from SterlingSky.

For an educational overview of Mobile vs Desktop breakdown and the displace to track website clicks, driving directions and bookings in Google Business, please review the 2021 Google Business Insights Update.

When Searching: How Customers and Users Find Your Business

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This chart is only reporting on impressions (not clicks).

Direct
In essence, this data is people that are searching for your business by name or location. We typically attribute each impression as being derived from other marketing endeavors (traditional, social), because the user has already heard about you.

A majority of these impressions are most likely existing customers as well. Confirmation from Google that impressions count in this area when search results only list a single business listing.

Discovery
This entails individuals that are searching generic categories and see your listing (chiropractor near me, pizza shop near me, and so on). We can safely attribute these impressions to SEO strategies and efforts.

Branded
These are simply searches for a particular brand that your business sells that returns results, competitors may sell the same brand, so you won’t be the only one listed. Example: The keyword “JLG Equipment” is a brand that numerous businesses use to sell or rent their products.

How Do Differentiate Between Direct and Branded Searches?


When sorting out the difference between direct vs branded searches, it can get a bit confusing. So let’s try and use some examples.  This is a car dealer that sells for Nissan (a brand) in Woodbridge, VA. When you are located near the dealership and you search “Nissan dealer near me”, you get a single result. This would be counted under direct.

direct gmb

On the flip side, if you move further away than your direct location and do the same search, you will get a 3-pack. This is counted as “branded”

dealer near me

Branded vs Discover Searches – What’s the Difference?


The best way to tell if Google characterizes a term as “branded” is to see if the maps 3 pack has an ABC label on it. Let’s use Botox for example, the term “botox” returns a standard 3-pack but “progressive insurance” returns a branded 3-pack that carries the ABC label.

To learn more about the different 3-pack types you can view a 3-pack article.

branded 3 pack

 BUT…. Since this only appears when business names sell or have a brand name being sold. It’s not always clear for businesses that carry products.  The question remains how does Google distinguish a branded term from a discovery term?

How do Customers View your Business on Google?

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We offer a free consultation to understand your project and ask the questions that we will need to properly understand your business and goals.

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Understanding Insights in Your Google Business Account

Understanding Insights in Your Google Business Account

NOTE: Google Business is Continually Changing and Adapting so phrases and data may vary.

The Google Business platform has grown exponentially over the past year or so. Yelp was very much the top dog for reviews, photos, and other features for businesses, but Google Business has really taken over the top spot, and rightly so! I think most businesses get very frustrated with Yelp, primarily because they allow reviews but if you get a 5 star review it can often be put in to the “filtered” section. They just say, “it’s part of our algorithm”. No rhyme or reason to it.

Read More
Template Or Custom? What Kind Of Web Design Is Right For You?

Template Or Custom? What Kind Of Web Design Is Right For You?

Scary to imagine, but there are over 2 billion websites on the internet at this point in time! There was a wonderful point in time where you could build a website and you would show up on the web and the traffic would just come! Unfortunately, that assumption still does exist amongst a wide array of people. But this is far from the good ol’ days.

Read More
Ahrefs Reveals its New Search Engine: Yep

Ahrefs Reveals its New Search Engine: Yep

Here is a terrifc article on AHREFs Search Engine!  "YEP"!

Here's everything we know so far about Yep, the new web search engine created by the Ahrefs team.

By; Danny Goodwin
Source

Did you forget that SEO toolset provider Ahrefs announced plans to build its own search engine in 2019?

Read More

We take over projects on a consistent basis due to a "Web Developer" ripping someone off.

This is why we LOVE the industry, getting a project back on track and done properly as it should have been done from the beginning. Seeing clients sucess is why we love what we do..

— Eric Wohl, Owner, Intellisparx