Establish That You Belong in the Conversation

MySpace, Facebook, Digg, StumbleUpon, Twitter, and hundreds of others.  How are these relevant to your business and what effect do they have on your search engine optimization?

This is the new world of marketing.  Gone are the YellowPage ads, gone are the costly direct mail pieces, and gone are the traditional marketing media that we have all become so accustomed to using.

The primary results of this new web technology trend in the marketing world, is complete interaction and education of your business to your customers.  Your site is now your connection with your target market.  What you tell them, what you offer them, how you educate them on your services..  All this is at the fingertips of your target market 24/7 on the web.  

This is including but not limited to:

• Blogging
• Article Submission (E-Zines)
• Website and Product Reviews
• Press Releases
• Microsites
• Social Bookmarking
• Video Releases (YouTube)

In its purest essence, your social marketing campaign will be educating your target market on the latest trends and "be awares" of your industry.  Over time as you become a trusted source for information related to your industry, your credibility will prevail because you provided a site that was educational in nature.  

Here are just a few social marketing results you will receive:

• Reputation:  We will help you cultivate your image in the marketplace.  By engaging your target market in dialogue about your products and services, you will be increasing your brand and online reputation. Potential customers and clients will have the opportunity to see the engagements online and learn more from the questions and responses.  
• Specific Targeting:  Using a variety of interactive tools, online applications, video, and message forums, you have the ability to engage your market with interesting copy and excitement.  Demographics tend to go to certain social networking sites and forums more often, with psychographics starting to play a very important role on the web. Ex:  LinkedIn targeted at Business Professionals.
• Link Building: Take a step beyond your target market and think search engines.  Social networking increases your relevancy to the search engines as your brand is increased across the web and customers interacting with your social networking sites and following the links back to your site.   

If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income!

With IntelliSparx, your brand will experience:

• Expertise integrating branding, direct marketing efforts, and Internet technology for optimal results
• Targeted interactions with your company’s audience
• Opportunities to understand voice of customer through social media
• Defined goals for measuring ROI

Here are some examples as to how how national brands are embracing technology to communicate with employees and customers:

• AT&T: Microblogging on Twitter: ATTNews, OnwardSmallBiz. Also, AT&T has a YouTube video, Share AT&T, allows photosharing at Flickr photostream, and has a fan page on Facebook.
• Best Buy: CMO’s Barry Judge’s blog and Twitter account. The company’s Geek Squad HQ videos on YouTube are extremely successful and its social network allows employees to engage (Blue Shirt Nation).
• Dell:  In 2008, the company produced $1 million in revenue through sale alerts via Twitter. The company also blogs though Direct2Dell, Nine official internal blogs, and Ideastorm and microblogs with 22 corporate accounts on Twitter.
• Oscar Mayer:  Its hotdogger blog gives fans insight to the Wienermobile, a Wienermobile Twitter account, and The Wienermobile In The Wild photosharing site.
• Southwest Airlines: Participates in blogging (Nuts About Southwest) and Twitter (SouthwestAir). The company also has an online video at YouTube channel and allows photo sharing at Flickr group. 

IntelliSparx embraces the web marketing efforts these large firms are doing.  It is our goal to study, understand, and relate the social marketing trends to your business and embrace the web world as it evolves.

www.twitter.com/intellisparx  (Yah, Us Too)