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It's a Flat World As the United States continues to grow, so does the mix of nationalities that are starting to make quite a significant presence. These growing markets are often untapped in the marketing world, but with an exponential growth in some nationalities, it'd be foolish to not start making headway in marketing to these consumer groups. If you are overlooking search results in foreign languages, then you are mixing out on a significant market. Let's take an example. Chiropractor A is located in San Diego, California. The Hispanic community has a huge influence in San Diego and is growing quite rapidly. Why not start bidding on terms such as "quiropractico" (spanish translation of :"chiropractic") to start reaching out to this particular market? Sounds silly to pass it up... Result: After implementing the spanish campaign, the traffic to the site went up 20% and he received 4 new patients in the first 2 weeks of the ad campaign (at an average of $4k per patient). IntelliSparx excels at working with your business to examine markets that you may have never thought to market to. We will handle the translation and implementation of your site to focus on the native language of the target market you are going after. For International Companies, we HIGHLY recommend doing search engine optimization at your target markets throughout the world. As the United States continues to grow globally, the international growth of business will continue to increase and nothing will be better than having your company in the front of the International market as the others react in a few years. There are differences just as pronounced, and sometimes more so, in French, Chinese, Spanish and almost every other major language. In addition, you have cultural assumptions and knowledge, such as references to sports, pop culture, politics, and many other country specific references. For example: European "Football" vs. American "Soccer". Tips for International SEO:
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